Helena (Haiyun) Zhao

Helena’s research lies at the intersection of digital sociology, criminology and public policy. Drawing on longitudinal ethnography and mixed methods, she examines how a community of crime victims organises collective action offline and uses social media, particularly Douyin (the Chinese counterpart to TikTok), to build visibility, mobilise support and engage with institutions. Her work also explores how creators monetise online visibility and audience relationships. Her broader research interests include victimisation, creator ecosystems, social commerce, platform governance and emerging digital technologies.